Nostalgia as a marketing trend, is it healthy? Skip to main content


Pokemon, too many, too fast?

(The question that everyone has heard or thought!)
As far as the most popular gaming franchises goes, next to game series such as Super Mario Bros, Call of Duty, and many more is Pokemon, the yellow fever that caught all of us at one point. That amazing game in which instead of being a hero of a medieval era, you are a kid with the power of capturing creatures instead of only using them as Exp pigs, it was new, it was fresh! 120 monsters for us to capture, train and trade in order to become the only one, the best that ever was!

(Pretty cute, but stillm too many of them?)
Pokemon quickly gained fame, grabbing us by the heart; easily becoming of the biggest videogaming phenomes! However, that also meant one thing, Gamefreak and Nintendo would milk the miltank out of it; many new generations came and yeah, they were amazing and still are; though this doesn’t mean that they were perfect, obviously many changes came and many fans disliked this. And one complain out of them all, was that there…

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Nostalgia as a marketing trend, is it healthy?


Memories… We all have happy memories inside of our subconscious, that we want to experiment again and again, we adore every single detail of those old thoughts. Since we were kids, our parents have taught us to love what we cared about, and what we could care about could have been something relatively simple for the eyes of other individuals, however for us it could have been completely different, unusual and even marvelous. Those memories are different for each human being, but there is a word that relates to everything, making us remember the good and bad moments of our lives that have already happened, this word is known as “past”.

But, in this case; and for the intended purpose of the article, these memories are tied to videogames, in the past; as one of the biggest hits in the art of entertainment; it is no wonder how much they have impacted us when we were at our young age. Great exposers of this idea are “Pac-Man” and “Super Mario Bros”, (As they were the most recognized videogames during the 80’s) they amused us since the morning to the evening with fantasty beyond our imagination, they made this happen not to thousands of young people, but to millions of people who are (Most likely) already adults by now (even elders count). Those videogames taught us to imagine new and different worlds and how to distance ourselves from reality, to believe that there is something beyond what our eyes would normally see day by day on the streets, when you are going to home after a long day in school or in the workplace, or on T.V. where every day it is the same and lame programs to watch, just to after; cling to the idea that it will be always like this. It kills us to think that these emotions and feelings that videogames make flow in our heads and bodies wwill not be perceived ever again, but honestly, it does not matter how much time has passed or how old are you, or maybe how much we think this is just not for us anymore, since it is targeted to children. But, once you start feeling the relief of touching the buttons and/or controlling the joystick, the rest of the world will be no more than a mere background for us in that moment.

Nowadays, huge companies like SEGA and Nintendo are remaking their old but popular consoles again, others are bringing back their old franchises and creating remakes or remastered versions, and people are enjoying them. They are using this as a easy way to earn money from products that they already sold long time ago; and costumers are buying them all like it’s something new or never seen before. These companies know that it works an, thus for this reason they keep doing it. Not because they miss the retro style or because they want to make the old adult fans feel as if they were children again. They are only interested in earnings, just like all enterprises, however; I think they are making a huge mistake playing with our memories on purpose. If I want to play Crash Bandicoot I will do it on PSOne and I would not pay 40 dollars for the same videogames just to re-play it on PS4 if I know I can buy the original one by 5 dollars or less.

Videogames are joyful experiences, and the creators of them should not take advantage of our love and affection towards the entertainment of our childhood. If they want to receive money, well, craft new ideas, why does it always have to be the easy way? With this idea in mind, I would like you to write your favorite videogame and how frustrating would it be if the creators of it, would start exploiting it just for the sake of money. What would you think about it and how would you feel?

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